Double Sided Business Cards

Double-sided business cards are one of the newest inventions of marketing and advertising experts. These are business cards that have information printed on both sides and are custom printed business cards. Double-sided business cards are designed to take advantage of the extra printing space on the back of the business card, doubling the content that is conveyed to customers and clients.

Benefits of Double-Sided Business Cards

Double-sided business cards let you communicate more information to new and existing customers and clients. This information can be as simple as a map to your store or place of business. Or it can be as complicated as a space for a mini-quote for goods and services that might be sold to the customer.

Since double-sided business cards double the amount of space you have to communicate, it increases the amount of information you can give a client and increases that likelihood that they will retain the business card for future use.

Double-sided business cards are also usually better designed than traditional business cards. This can result in the business card making a stronger impression on your clients and customers. There are even double-sided business card designs that carry a design element to both back and front sides of the card, which provides a more cohesive impression for your business card.

Double-sided business cards also create a memorable experience for your customers and clients. Usually, people find double-sided business cards to be interesting and they make an impact, particularly if they are well designed from a graphic standpoint. Make an impression and people remember you and your business. Double-sided business cards are one way to accomplish this goal and create more sales opportunities.

Disadvantages of Double-Sided Business Cards

Double-sided business cards are more expensive than traditional business cards. Not only do you pay for the extra design expense that comes with adding an additional side, but you also need to pay extra printing costs for printing both sides of the business card. This can add anywhere between 20 and 50 percent in printing and design costs for your business cards.

Double-sided business cards can actually be poorly designed. This may have nothing to do with the graphic designer and everything to do with the fact that people sometimes automatically think more is better. Just like with traditional business cards, good graphic design concepts apply – use lots of white space and make it readable. Avoid overly flashy or overpowering graphics and keep the back of the business card simple and easy to read.

Using double-sided can definitely be a two-edged sword when it comes to advertising. Too much information and it becomes overwhelming to clients and the just tune it out. Find the right balance, and this kind of business card will pay off in spades in additional sales and client retention from one little card.

If you decide to use double-sided business cards as one of your marketing and advertising tools, make sure that your design is well thought out and carefully applied. You want to use the cards to make an impression and to give additional information to customers and clients, but you do not want to go overboard so that they tune it out. Double-sided business cards can be an excellent way to improve your business sales and provide additional opportunities to talk to clients.